Use of AI Technology

How We Use Artificial Intelligence in Our Product Descriptions

We leverage modern technologies to create our product descriptions efficiently and accurately. We exclusively use ChatGPT, a generative AI by OpenAI, to assist with writing and translating product texts. This primarily serves as a work simplification tool, enabling us to provide you with extensive and comprehensible information about our products more quickly.

Additionally, AI helps us efficiently translate our product texts into multiple languages while preserving essential details. The technology also supports us in detecting errors in HTML formatting and making necessary corrections, ensuring that our texts are technically flawless and optimized for search engines.

Why Only ChatGPT?

Not every AI meets our standards for data protection and quality. While ChatGPT operates on servers in the EU or the USA, other AI systems like DeepSeek process and store data on servers in China. We deliberately avoid such systems for several reasons:

  • Data Protection & Security: Using AI hosted in China could mean that entered data is stored or analyzed beyond our control. We want to ensure that sensitive information is processed within our security standards.
  • Transparency & Trustworthiness: We prioritize AI-driven processes that are transparent and GDPR-compliant. Systems with unclear data policies do not align with our principles.
  • Quality & Control: ChatGPT has proven to be the most powerful and reliable system for our needs. It allows us to create high-quality product descriptions that our experts thoroughly review and refine.

Human Oversight Remains Essential

Even though AI technology supports our text creation, the final review is always conducted by humans. Our experts carefully check all content to ensure that the information is accurate, clear, and practical. Additionally, we use AI to optimize our product descriptions, making them more structured, precise, and user-friendly. This includes improving text clarity, refining wording, and adjusting content for better search engine visibility, ensuring that customers can quickly find the information they need.

If you have any questions about a product or need specific details, our customer service team is happy to assist you.