Use of AI technology

How we use artificial intelligence in our product descriptions

When drafting our product descriptions, we make targeted use of modern technologies to ensure we work efficiently and accurately. To assist us, we use exclusively ChatGPT, a generative AI from OpenAI that helps us draft and translate product texts. This is particularly useful for Making work easier, so that we can provide you with comprehensive and clear information about our products more quickly.

Furthermore, the use of AI helps us to translate our product texts efficiently into several languages without losing any important details. In addition, the technology helps us to, Detecting errors in HTML formatting and make any necessary adjustments. This ensures that our texts are presented in a technically flawless manner and are optimally readable by search engines.

Why just ChatGPT?

Not every AI meets our data protection and quality standards. Whilst ChatGPT is hosted on servers in the EU or the US, there are other AI systems such as DeepSeek, whose data is processed and stored on servers in China. We have deliberately chosen not to use such systems for several reasons:

• Data Protection & Security: The use of AI hosted in China could mean that data entered is stored or analysed outside our control. We wish to avoid the possibility of sensitive information being processed in a manner that falls outside our security standards.
• Transparency & Trustworthiness: We attach great importance to ensuring that our AI-supported processes are transparent and GDPR-compliant. Systems with opaque data protection policies are not in line with our principles.
• Quality & Control: ChatGPT has proved to be the most powerful and reliable system for our needs. It enables us to create high-quality product descriptions, which are carefully checked and revised by our experts.

Human oversight remains crucial

Even though AI technology assists us with content creation, the final check is always carried out by a human. Our experts carefully review all content to ensure that the information accurate, clear and practical are. We also use AI to make improvements that make our product descriptions clearer, more precise and more customer-friendly. This includes, amongst other things, the Improving the structure, more precise wording and optimisation for current search engine requirements, so that our customers can find the information they are looking for even more quickly.

Should you nevertheless have any questions about a product or require specific information, our customer service team will of course be happy to assist you.